RESUME

Richard Denman Croft
15614 Lake Avenue  Lakewood, OH   44107
H (216) 650-1665
  email: rich@vertlift.com

EXPERIENCE

SELF-EMPLOYED Washington, DC; Cleveland, OH
Novelist, Freelance Writer/Editor, Web Designer (1993-Present)

  • Hired to design a website for John O'Brien, author of Festival Legends, Songs & Stories 12/'05. Site set to launch 1/'06.
  • Designed and copywrote content for www.Tutors-2U.com to promote Tutors-2U, a tutoring provider servicing Cleveland, OH and Los Angeles, CA. Site includes a secure php/mysql CMS system, and html form interface to track, add, update, and delete both clients and tutor applicants. Site launched 11/'05.
  • Redesigned www.bayhighsoccer.com so that coaches and players could post, edit, and delete scores, stats, and player bios, as well as modify site content through an easy to administer html form interface. Created backend mysql database and php form code to communicate with the database (10/'05).
  • Contracted to maintain website for The Greater Cleveland Scholastic Soccer Coaches Association www.gcssca.com (09/'05).
  • Designed and wrote all website copy for www.age-line.com to promote their adult day care services. Retained to provide continual maintenance on site and search engine optimization services. Site launched 08/'05.
  • Redesigned www.vertlift.com to promote VerticalLift Web Design, as well as my novel, Animals in the Clouds, my poetry, and portraiture service. Site launched 05/'05.
  • Created website for Future Stars, USA: www.futurestarsusa.com. Site launched 04/'05.
  • Created website for Tip Top Tents: www.tiptoptents.net. Site launched 03/'05.
  • Developed website with Flash ads and PHP mailing list for Volk's Jewelers: www.volksjewelers.com. Site launched 02/'05.
  • Worked under contract for www.sanfranciscohost.com to edit recently launched website (02/'05).
  • Completed 140,000 word novel, Animals in the Clouds (literary fiction).
  • Created PHP/MySQL database and subscriber submission form for Cleveland's Irish Cultural Festival newsletter (12/'04). Developed HTML template for monthly newsletter. Wrote newsletter copy.
  • Edited www.bluehighwaydesign.com content prior to site launch (06/'04).
  • Created website with Flash intro for Bay Rockets Women's Soccer: www.bayhighsoccer.com. Site launched 08/'04.
  • Wrote copy, completely redesigned, and created Flash intro for www.clevelandirish.org. Site launched 05/'04.

CLEVELAND CATHOLIC CHARITIES, Cleveland, OH
Fundraiser (07/2004-11/2004; Part Time)

  • Called on regular and high-end donors.
  • For first time in history, Catholic Charities' pledge drive surpassed initial fundraising goal.

HARCOURT BRACE Beachwood, OH
Test Grader (03/2004-07/2004)

  • Passed qualification exam.
  • Scored 3rd-10th grade holistic state-sponsored aptitude tests in science, math, reading, writing and analytical reasoning on behalf of Harcourt Brace.

JUDY DIAMOND ASSOCIATES, INC Washington, DC
Sales Manager (01/11/'99-5/08/'02)

  • Edited Richard White's book, 12 Steps to Your Personal Success in the 401(k) and Small Plan Market.
  • Edited Richard White's book, How to Find and Keep High Net Worth Clients.
  • Designed, wrote and edited brochures, press releases, and other promotional materials used in national marketing campaigns.
  • Spearheaded effort to create e-commerce site allowing clients to purchase, access and manipulate JDA data online. Proposal accepted by CEO. Selected programmers, aided in site design, and wrote and edited site content. Site generated over $750,000 in annual business, saving JDA, Inc. over $25,000 in commission payouts, and attracting tens of thousands in new business.
  • Wrote articles for site's Finding Gold monthly column.
  • Provided all site related tech support, and responded to all inquiries regarding site content.
  • Responsible for training Judy Diamond staff in use of site.
  • Maintained administrative database of existing and prospective clients. Promoted site via targeted mass email campaigns.
  • Managed team of six account executives, while expanding personal account base. Mediated disputes between reps, set goals for department, and ensured goals were met by offering continuing sales education.
  • Helped design and beta test two CD Rom software applications (Prospect Finder and The King of Pension Funds) that continue to provide JDA, Inc.'s clients an interactive means by which to interface with Department of Labor/IRS data.
  • Represented JDA, Inc. at national conventions, such as The Million Dollar Round Table.

JUDY DIAMOND ASSOCIATES, INC Washington, DC
Account Executive (07/21/94-01/10/'99)

  • Helped edit twelve databases of pension and insurance information dealing with Department of Labor/IRS data.
  • Helped plan and implement national marketing campaigns, for which I also wrote and edited direct mail brochures, press releases, and articles.
  • Led all but Director of Marketing in sales for four straight years before being promoted to Sales Manager. Secured and maintained national accounts with Norwest Bank, John Hancock, U.S. Bank, Kaiser Permanente, United Concordia, Paine Webber, Delta Dental, Firemen's Insurance, and others.
  • Provided expert tech support to clients importing and utilizing JDA data in software such as ACT!, Excel, Access, Goldmine, Lotus, and Broker's Ally.
EDELMAN PUBLIC RELATIONS Washington, DC
Public Relations (04/05/94-07/20/94)
  • Helped organize campaign on Capitol Hill for the consideration of mental illness in proposed Health Care Reform.
  • Scanned papers for articles that influenced the public standings of our clients.
  • Responded to inquiries received by The Sugar Association.
  • Participated in brand marketing brainstorms for clients such as Parker Brothers and Pete's Wicked Ale.
LAKEWOOD SUN PRESS Lakewood, OH
Correspondent (12/93-02/94)
  • Wrote articles on assignment for the city newspaper.
COLLEGE PRO PAINTERS Valley Forge, PA
Outlet Manager (01/91-10/91)
  • Hired and trained workers. Purchased equipment. Advertised services by cold calling, knocking on doors, mailing flyers/postcards, and placing newspaper ads.
  • Performed estimates for and dealt with customers.
  • $57,145 in sales and completed business.
  • Winner's Circle- Exceeded sales and business objective as outlet manager.
LEARNING RESOURCE CENTER Granville, OH
Writing Tutor 9/90-5/93 (school years)
ABILITIES

Expert knowledge of MS Word, Access, Excel, PowerPoint, Publisher, FrontPage, Outlook, ACT! (3.0, 4.0, and 2000), HTML (& CSS), WordPerfect, Adobe Illustrator, Adobe Photoshop (3.0 and 6.0), DreamWeaver, Fireworks, FreeHand, Flash, Eudora, PageMaker 6.0, Quark XPress, Paint Shop Pro, CorelDraw 3.0, PHP, MySQL, ActionScript, and JavaScript. Licensed Life, Health, and Accident Insurance Agent. Award winning writer, editor, and web designer. Intermediate fluency in Spanish.

EDUCATION
DENISON UNIVERSITY Granville, OH Diploma 1993
BA, Major: English Writing (3.61) Minor: Spanish, GPA 3.17


UNIVERSITY SCHOOL
Hunting Valley, OH Diploma 1989 
HONORS AND
ACHIEVEMENTS

Dean's List - First and second semesters freshman year.
Psi Society - Sophomore honors society.
Editor Exile Literary Magazine - Published ('92-'93). Elected Poetry Editor (Spring '93).
Co-Editor Denisonian - Co-edited and wrote on staff for school newspaper ('90-'91).
Annie MacNeill Poetry Writing Prize - Awarded MacNeill Poetry Prize ('92-'93).
English Department Award for Personal Essay - Awarded for best essay ('92-'93).
House Council - Elected to represent peers on student governing body, House Council.
Honor's Program - Participated in more diverse and difficult selection of classes.
Association for Retarded Citizens - Planned activities for mentally handicapped youths to prevent their being socially isolated by their handicaps ('91-'93)
Co-Chair Habitat for Humanity - Elected Co-Chair of Denison Habitat Chapter. Planned and executed Denison Chapter's first Spring Break work trip ('92-'93).
Club Rugby & Club Lacrosse - Played for Denison club teams.

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